Digital Marketing Specialist
Position Overview:
We seek a dynamic and results-oriented Digital Marketing Specialist to spearhead our promotional initiatives for the Certified Diabetes + Fitness Specialist certification. In this pivotal role, you will enhance brand awareness, attract potential leads, and boost enrollments through innovative online marketing campaigns that resonate with our audience. Join us in making a difference!
Key Responsibilities:
Develop and execute marketing strategies across digital channels, including SEO, PPC, and social media.
Create compelling content tailored to fitness professionals seeking specialization.
Analyze campaign performance and optimize for maximum ROI.
Build and manage email marketing campaigns to nurture leads and drive conversions.
Collaborate with the curriculum and operations teams to align marketing efforts with program goals.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, preferably for educational or certification programs.
Strong knowledge of Google Analytics, Google Ads, and social media platforms.
Excellent written and verbal communication skills.
Ability to interpret data and adjust strategies for improved performance.